Most services in FreeBSD are - or at least should be - controlled through rc scripts. So if you want to reload your pf rules, you would usually use /etc/rc.d/pf reload instead of using pfctl(8) directly. For restarting the apache web server /usr/local/etc/rc.d/apache22 restart instead of using apachectl directly. To figure out which services are enabled, you would check /etc/rc.conf.
Fortunately there is a new command in FreeBSD called service(8), which helps you to manage services in a convenient and more sophisticated way.